Reimbursement is a complex and at times perplexing aspect of healthcare. Understanding how to obtain coverage for a new medical technology or service is critical to the success of every company, and the understanding of how to reach coverage earlier is a significant valuation driver.
Key points addressed:
- Why is ‘reimbursement’ important?
- Developing the roadmap to coverage
- The changing landscape – case studies
- So, what do we need to do now?
